PRESS + MEDIA
PRESS + MEDIA
LAURA’S BIO
Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their business. Since launching her company B Squared Social in 2018, she’s helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers.
In 2020, Laura launched the first-ever Instagram Reels course online; to date, more than 2,000 people have completed the program. Laura brings to her clients nearly 8 years of experience in social media marketing, and her business reaches more than 1 million people each month on Instagram.
Laura has been featured on numerous podcasts including Girls Building Empires and Teach Me How to Adult and publications such as Authority magazine. She has taught live workshops on Instagram Reels to organizations such as Female Founders Collective, Your Social Team, and Boss Talks. She lives in Ottawa, Canada with her husband and their Italian Greyhound, Henry.
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Approved Photos
You are welcome to use these approved photos. Please credit our photographer, Alyssa Dawson, and send us an email with a link to where the photo is being used.
EXPERT TOPICS
EXPERT TOPICS
Expert Topics
Laura is available to be interviewed about:
How to use Reels to grow your business
Using Reels in your marketing funnel
Reels for beginners
Online entrepreneurship for women
Featured Press: Articles
Five Ways To Leverage Instagram to Dramatically Improve Your Business
“Use your profile as a portfolio: although growth is the main priority for a lot of business owners on Instagram, why not tap into your existing audience by talking about your offers, showing off your work, or sharing social proof? One of my physician clients has benefited massively from this strategy– she has existing patients who return for additional services, products, or procedures based solely on what they’ve seen on Instagram. Your existing audience is made up of your warmest leads– so lean into them!”
Authority Magazine
Building A Consistent Brand Presence on Social Media
“To create the biggest growth for a brand presence on social media, stay consistent in all aspects, including messaging and imagery. From the written content you’re producing to the images attached to them, readers want to see a perfectly tailored feed that’s consistent throughout.”
Referral Rock
Digital Marketing Predictions For The Year To Come
“Instagram Reels offer an opportunity to reach a whole new audience with it’s unheard of visibility and longevity. With new features like the suggested Reels list on your feed and consistent traffic on Reels over a month old, we suspect Instagram will be releasing new features and updates that continue to bring Reels to the forefront.”
Everything PR
What Does It Take To Be An Effective Instagram Manager? Insights From 8 Successful Social Media Professionals
“Being an effective Instagram Manager requires you to be extremely organized above all. When you’re managing multiple accounts, it’s crucial that you have systems in place that allow for the seamless management of these accounts.”
Kicksta
Select Podcast Interviews
Using Instagram Reels to Grow Your Business
What you need to know about using Reels in your launch
Teach Me How To Up My Instagram Game with Growth and Engagement
Reel in your audience through Instagram Reels
