May Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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May 2024 Reels Ideas
May 27:
Audio:
Jordin Sparks’ song is having a moment
How to use it:
This trend is very versatile. You could use it with a “me on my way to” hook that addresses your audience’s interests, use it to share a list of steps in a process or just pair it with b-roll and a simple message. If you don’t want to be on camera, film yourself walking and time steps to the music.
Hook Ideas:
Product-based: Me on my way to show you your dream [product type]
Service-based: On my way to your feed so I can tell you about [your service/account]
Example:
We love the versatility of b-roll – and this knowledge-based example is a perfect example of why
May 20:
Audio:
🔗 This is my idea of a very nice day out
This is a very early trend and already growing fast on TikTok
How to use it:
90s kids might remember a band called Take That. Their lead singer recently went viral for a simple TikTok where he just appears very happy to be walking around a vineyard. The idea behind this trend is showcasing something that shows your audience how your product or service could be a part of their “very nice day out.”
Here’s the CapCut template that goes with it!
Hook Ideas:
Product-based: POV: Your friend suggests getting coffee and [shopping your products]
Service-based: Me after a long day of [list of things you enjoy about your business]
Example:
This product-based example also uses b-roll to showcase a “very nice day out.”
May 13:
Audio:
🔗 Star Wars Theme (When You Realize…)
Add some cinematic flavor to your Reels!
How to use it:
This trend can be played in a couple of different ways. The basic formula is “When you realize you’ll be [condition] forever because of choices you made. The choice? [Something that takes up all of your time and/or money]. For example, “When you realize you’re working weekends forever because of choices you made. The choice? Weekend estate sales].” You can make it somewhat serious or just have fun with it!
Hook Ideas:
Product-based: When you realize you’ll be busy forever because of a choice you made. The choice? Opening a small business.
Service-based: When you realize you don’t need to be [pain point] forever because you can make different choices any time.
Example:
This knowledge-based example could work well with a product or service, too.
May 6:
Audio:
ICONIC.
How to use it:
As the very familiar sound suggests, this audio is perfect for grabbing your audience’s attention about something important. Use it to share a special announcement, info they need to know or – for fun – an example of you being right about a common misconception in your niche.
Hook Ideas:
Product-based: I proudly present to you the reason for my well-being [shot/clip of something you use daily in your biz]
Service-based: My client: You were right! I just needed to [advice you share] to [get results they’re seeking]
Example:
This knowledge-based Reel is a great example of how you could use this to promote your freebie or grow your email list!