July Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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July 2024 Reels Ideas
July 29:
Audio:
The title says it all!
How to use it:
This trend is perfect for highlighting a hurdle or inconvenience that stops your audience from getting what they want. Create a funny, lighthearted scenario and expand on it in the caption. This one would be great for sharing a tip or technique your audience can use for a quick win.
Hook Ideas:
Product-based: POV: You finally found [your product] but you already spent all your money on [different product]
Service-based: When it’s been [period of time] since you [action that doesn’t work] and you still don’t [have result]
Example:
This is a universal experience for anyone who creates their products by hand!
July 22:
Audio:
🔗 Everybody’s got their little slice of heaven
Super simple trend to jump on!
How to use it:
The idea behind this trend is shining a spotlight on your own “little slice of heaven.” You can approach it from your own POV, or position something about your business as your audience’s little slice.
Hook Ideas:
Product-based: POV: You just discovered [your product]
Service-based: Everybody’s got their little slice of heaven, mine’s in [something you do in your business, like hearing about a client’s success]
Example:
This this service-based content is a great example of how you could use this trend to share just about anything that’s your “little slice of heaven.
July 15:
Audio:
The sound of a “very special episode”
How to use it:
Even if you didn’t grow up in the 90s, you’ve seen those sitcom episodes where someone learns a very important lesson and pauses to reflect – right before the commercial break. This trend is about recreating that moment with a cheeky POV and using it to share something about your business, just like the examples above.
Hook Ideas:
Product-based: When the main character finds out they didn’t need [unnecessary purchase] – they just needed a [your product] all along
Service-based: 90s sitcoms when the main character realizes [important realization]
Example:
This service-based example from our favorite lawyer is a perfect example of the idea behind this trend.
July 8:
Audio:
Super easy trend that’s perfect for summer
How to use it:
For product-based businesses, it would be fun to focus on how your product is what they’re looking for; the thing that’s “in.” Service-based businesses can use it to address myths or limiting beliefs that could be holding back your ideal clients. Be sure your caption includes a strong CTA that invites them to take next steps!
Hook Ideas:
Product-based: (List harmful ingredients, unfair labor practices, or other things you reject and then add text showing what’s “in” for your biz)
Service-based: (List of myths and why they’re not true)
Example:
This face-free knowledge-based Reel is a great example of how easy this trend is in any niche.
July 1:
Audio:
🔗 If you don’t like __ you should try __
This one is SO easy!
How to use it:
The idea behind this simple trend is positioning your business as the answer to your audience’s pain points. Just add onscreen text that says “If you don’t like [something they may be trying to avoid]” and then add text saying “You should try [solution they can get by working with you]!” It’s been awhile since we’ve seen a “pointing at text” trend and we’re into it!
Hook Ideas:
Product-based: If you don’t like [undesirable thing] you should try [your product]
Service-based: If you don’t like [common complaint in your niche] you should try [benefit of your service]
Example:
We love how this product-based example added an unexpected twist!