February Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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February 2025 Reels Ideas
February 24
Audio:
🔗 HaHAha
An unhinged laugh that makes for a fun Reel!
How to use it:
This trend is all about shining a light on something that brings on a huge laugh. One really easy way to use it would be to focus on how much you love helping your audience achieve the things they want!
Hook Ideas:
Product-based: POV: You just remembered what you get to do for a living
Service-based: POV: When you decide to start [habit] but life has other plans
Example:
This product-based example gently pokes fun at those resolutions we all make – and promptly forget!
February 17
Audio:
We’re loving this sweet trend!
How to use it:
This trend was big on TikTok and now it’s taking off on Instagram. The idea behind it is to dispel the myth that we all live lives as perfect as our Instagram feed might suggest. It’s a great way to share some vulnerability with your audience but, more importantly, to share a little more about the person behind the business. You can put everything you want to share onscreen or simply add “I’m x years old and not afraid to admit that…” and put the rest in the caption.
Hook Ideas:
Product-based: I’m [x] years old and I’m not ashamed to admit that…
Service-based: I’m [x] years old, I’ve been running my business for [x] years and I’m not ashamed to admit that…
Example:
This service-based example creates connection with the audience – and shows how easy it is to jump on this trend.
February 10
Audio:
🔗 Lockjaw
90s hip hop for the win!
How to use it:
This audio has a noticeable “break” that makes it perfect for a quick transition or a before and after. It’s also an opportunity to gently push back against myths or misinformation in your niche. Go as theatrical or low-key as you want to with this one!
Hook Ideas:
Product-based: “[complaint about your content or business]” / [response]
Service-based: “She thinks she’s so good at [your service]” / [results or before and after]
Example:
This service-based example pushes back against “the haters” in a lighthearted way.
February 3
Audio:
Not a care in the world!
How to use it:
This peaceful little tune is a good representation of what your brain sounds like when its engaged in something peacefully enjoyable. So this trend is about sharing something that creates contentment. You can be more serious and focus on what you love about your business. Or you can make it funny and show how unbothered you are by things like negative comments from user763542918!
Hook Ideas:
Product-based: How life feels when you just [make your products] and mind your business
Service-based: How my brain sounds when I [something you help clients achieve]
Example:
A product-based reel like this one is a great way to share a little about how you started your business.